A delightfully absurd take on everything from superheroes to office humor, twisted relationships, huggable animals, and more.
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An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of every day life.
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With a daily readership of more than 95 million, Dear Abby is the symbol of a caring heart for millions of people around the world.
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In today's complex world of family issues, learn from Dr. Dobson's lifetime of practical experience in dealing with family problems.
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Be Our Guest
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A Penny Pincher's Best Friend
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Duly Noted
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Talk Nerdy to Me
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A Message From Dennis & Joan Cogan |
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Can't see all the graphics?
Click here to
read it on our website.
Our 11 year old daughter, Rylin, has a lovely friend in her 5th grade class named Lindsey Crowder, who has twice successfully battled acute life-threatening leukemia in her young life with the help of the prayers and support of all her family & friends and the fine team at Arkansas Children's Hospital.
We earnestly encourage you to join Tournament Host Company, Crowder Construction, and us from the PrintCenter at PostNet Bentonville in two weeks on Friday, June 4th at 8:30am for the 5th Annual Lindsey Drue Crowder Charity Golf Tournament benefiting the Arkansas Childrens Hospital at the Big Sugar Golf Course in Pea Ridge, AR.
What could be better than Friday morning golf on a championship course benefiting Arkansas Children's Hospital...hope to see you there!
Click the photo below to
register for this Golf Tournament!
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Coasting is All Downhill
Have you ever ridden a sled down a long, snow covered hill? Or floated downstream in an inner tube?
While these activities are fun, they require no effort - you just sit there and coast along.
Just like in those activities, you can coast doing other things. You can coast through school...just getting passing grades. You can coast through work...doing just enough to get by. You can even coast through life...until your time is done. But, just like sledding, coasting through life is all downhill.
Here’s the way we see it: When you coast downhill, you don't just stay even, you lose. If you want to achieve anything in life, there’s no coasting. There’s hard work, effort and sometimes sacrifice. But, there is also great reward… the satisfaction of knowing you did your best. Look to us next time you need a printing project that shows your best effort!
Dennis & Joan Cogan
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Idea of the Week |
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Take a Lesson from Disney
If you visit any one of the Disney Corporation’s facilities, you have experienced a phenomenon they call “Onstage and Backstage.” It’s quite a simple concept, and one that Disney has definitely perfected. The “Onstage” area refers to anywhere that guests may roam freely, while “Backstage” is where the cast members (employees) travel from one part of the park to another, take “Disney-free” breaks, and get into costume. For Disney, the separation between onstage and backstage is essential in maintaining the magical feel of their facilities.
Your company most likely has a similar onstage (customer area) and backstage (production area) structure. And while your employees may not use your “backstage” area to don their Mickey or Minnie Mouse costumes, there are things that go on behind the scenes that most of your customers are not privileged to see.
That is, of course, unless you offer to take your customers on a tour of your facility. At most Disney facilities, visitors can take a ride backstage to see some of the inner workings of the magical world. The same can be done at your business. Allowing your customers a peek at the inner workings of your company and introducing them to your staff will improve your relationship with them. And, showing them any impressive machinery or workflow systems you have in place will increase their confidence in the work you do for them.
Take a lesson from the Disney Corporation and see what kind of response you get from offering backstage tours of your company. You may be surprised to see how many people would be interested in getting to know your company better, and the effect their knowledge can have on furthering your relationship with them.
See more great ideas like this!
Click here to visit the PostNet Bentonville & PostNet Pleasant Grove Ideas Collection.
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Marketing Tip |
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The Profit Power of Coupons
With most consumers looking for ways to save money, an enticing coupon offer is a great way to overcome slow sales and woo penny pinchers. Here are a few tips on how to include coupons in your next marketing promotion:- Staple coupons to receipts during purchase transactions which offer savings on their next purchase. This builds customer loyalty by offering a reward that encourages customers to return again.
- Track the response rate of promotions by including a special code on each coupon campaign.
- Include reasonable expiration dates that encourage a timely call to action.
- Feature coupons on your web site. Customers often research companies online, and are more likely to make an initial purchase with an enticing coupon offer. Request the recipients e-mail address in exchange for future promotions.
- For promotions with short time cycles, send coupons via e-mail to your prospects and customers in your database.
- Integrate coupon promotions with your overall campaign by including with information requests, sales packets, or designing as part of your mailer, such as a tear-away postcard or business card.
- Offer considerable discount coupons to customers who refer your business to others.
- Post your promotion on coupon web sites. Coupon sites are growing in popularity and are often a great way to drive consumers to your web site to learn more about your company.
- Create special promotions that advertise your first 100 customers will receive a 30% off or valuable buy one, get one coupon at the door.
- Support your community by encouraging customers to donate food, clothes or toys to local shelters, and reward them with discount coupons to your business.
- Learn from other coupons. Start paying attention to coupons you receive in the mail or view online, and think about features that catch your attention or motivate you to purchase.
- Offer an opportunity for those who redeem coupons to enter a drawing for a prize (include space for the customers’ contact information on the back of your coupon). It is a way to track recipients who have purchased from you.
Overall, coupons are a win-win for everyone. Customers get the deal they're looking for and you benefit from extra sales and the opportunity to promote your local business information. If you’d like help creating coupons your prospects and customers enjoy using, stop by today!
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Tech Tips |
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Technobabble
Because computers and technology are such a significant part of our society, a new technology driven language seems to be emerging with it. If you’ve ever had a conversation with a techy and felt like you needed a translator, here are just a few words and phrases to help boost your tech savvy fluency before you are dubbed “404”:- 404: A term meaning clueless, inspired by the error message when a browser cannot find a web page
- Add-on: Hardware added to a computer after purchase to enhance the computer’s ability
- Apps: Applications or programs that run on a computer
- Architecture: Basic design of a computer’s hardware.
- Ex: MAC and PC have different architecture and cannot run each others’ programs
- Backbone: The main or primary system used by a network
- Bang the board: Do a lot of typing (writing program code, data entry, etc.)
- Bang out: Spend long hours trying everything to test software or hardware
- Big red switch: The on/off switch
- Boot (re-boot: Start up or restart a computer
- BSOD (Blue Screen of Death): The blue screen Windows jumps to when it can’t handle program errors
- Bug: Program error that was missed in testing
- Cooked: Something that has been ruined or corrupted
- Cookie: A small data file stored on your computer by a web site to “remember” your preferences and pages you’ve viewed
- Dinosaur: Very old computer
- Dilbert: A geek or computer nerd
- Egosurfing: Scanning the net, databases, and media to find mention of your name
- Emoticon: A group of symbols used to depict emotion, such as the smiley face :-)
- Freeware: Software you can download from the internet that is free
- Fry: To ruin by overworking or connecting hardware incorrectly
- Gopher: Type of search and retrieval tool
- Hotspot: Location where a computer can connect to a wireless network
- Phishing: An identity theft scam in which spammers use an authentic-looking e-mail to trick recipients into providing personal information such as credit card or social security numbers
- Trojan: A program similar to a virus disguised as something harmless (like a game), but when launched actually sabotages the computer on which it is running
- Wired: Connected to the internet
While every industry seems to have its own technical jargon, you can rest assured we’ll use easy to understand printing terms when you come to us for your important print projects!
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